After we receive the final manuscript and have a consensus design approval, we design and produce a direct response brochure/mail piece that we mail to the institution’s alumni and friends list that the institution furnishes electronically. We guarantee that this list will not be used for any purpose beyond this mailing. We offer a special prepublication price and confine it to about 60 days prior to final approval. At this time, we analyze our sales and with the institution determine our final print quantity. The institution also receives a weekly sales recap. We also furnish to the institution a full-page, full-color advertisement for use in alumni publications that is based on the same design of the brochure. You should have samples of several prepublication brochures in our proposal folder.